The ultimate aim of this course is to give each participant a head start in maximising the benefits of the new social media trend.  Digital and Social media is now at the forefront of marketing and business decision making. The sector is growing at a phenomenal rate, with sites such as Twitter, Facebook, and YouTube being used by a generation as their main medium of communication. This course is therefore designed to help you see how marketing and social media now go hand in hand and why digital and social media elements of marketing are so critical in this 21st century marketing.

• Gain a deep understanding of marketing and you will understand why digital and social media elements of marketing are so critical
• Learn in detail about Social Media and apply basic tools
• Have a rich understanding of Digital Marketing, its evolution and its importance in business
• Will be able to analyze, develop interactive web campaigns and apply Digital and Social Media
• Understand how marketers can integrate Digital and Social Media into marketing strategy.

• Understanding of all functions (Marketing, HR, Strategy, Finance) in business
• Details about Social Media and how to apply basic tools
• A rich understanding of Digital Marketing, its evolution and its importance in business
• The Digital and Social Media Context of Business
• Analysing customer engagement online with Internet research tools
• Applying Social Media Analysis in specific markets
• Undertaking a Direct Marketing Campaign that will include Web-based analysis and planning
• Applying Digital Marketing Tools (Search Metrics, Web Analytics, Customer Content Management)
• Interactive and Direct Marketing
• Customer Insight
• Brand Management
• Advertising and Promotion
• Digital and Social Media Marketing
• E-Marketing
• Interactive Marketing Campaign
• Strategic Marketing Management
• Cashflow valuation modelling